Harrison Butker and Starbucks

In a bold move that has reverberated through the worlds of sports and corporate sponsorships, Harrison Butker, the Kansas City Chiefs kicker, has turned down a lucrative $10 million endorsement deal with Starbucks. His reason? Butker stated he doesn’t align with what he termed “woke” corporate cultures, highlighting a growing trend where athletes are choosing endorsements that reflect their personal beliefs and values.