As expected, Billie Eilish has officially announced her third full-length album: “‘HIT ME HARD AND SOFT,’ MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH,” she wrote in an emoji-loaded social media post accompanied by a photo of the album’s cover, which features Eilish underwater, swimming toward an open white door. “So crazy to be writing this right now i’m nervyyyyy & exciteddd. Not doing singles i wanna give it to you all at once. Finneas and i truly could not be more proud of this album and we absolutely can’t wait for you to hear it. Love you love you love you.”
The album’s official press announcement was accompanied by a new photo of Eilish underwater, similar to the album cover
The album’s controversial title, breaking from Eilish’s recent lowercase style to embrace all-caps reminiscent of her earlier work, finds partial explanation in a subsequent press release. It promises to deliver both impactful and gentle blows, blending genres and resisting current trends. Dubbed “HIT ME HARD AND SOFT,” the album is described as a journey through a diverse sonic landscape, immersing listeners in a spectrum of emotions, and solidifying Billie Eilish’s position as a preeminent songwriter of her era.
As usual, Eilish and her musical partner, brother Finneas, are the creative force behind the album, with Finneas also handling production duties.
Notably, the album will be available across all digital platforms, echoing Eilish’s recent environmental concerns regarding physical products like vinyl. The announcement emphasizes the use of 100% recyclable materials in limited physical formats, aligning with Eilish’s commitment to sustainability. Interested parties can find further details on the album’s eco-friendly production on the official website.
Teasing the album’s imminent release, Eilish employed a familiar tactic of enigmatic billboards in major cities worldwide, adorned with her signature “blohsh” symbol and cryptic lyric snippets.
This strategy echoes the promotional campaign for her previous album, “Happily Ever After,” in 2021.
While Eilish and Finneas have been occupied with promoting their song from the “Barbie” film and soundtrack, they’ve been gearing up for the release of their third full-length album. The last few months have seen a burst of creativity after a period of stagnation, with the mastering of the album marking the final stage before distribution.
In a statement from September, Eilish confirmed the imminent arrival of a new album, hinting at its advanced stage of production and the excitement surrounding its release.
News
“Troubled” Clark and Her $20 Million Nike Deal Called into Question as Aces’ Owner Faces WNBA Funding Probe
The Las Vegas Aces are the two-time defending champs but they have taken a backseat to the Indiana Fever due to Caitlin Clark’s arrival in the WNBA. The Fever made the former Iowa superstar the No. 1 pick in this year’s…
Caitlin Had to Sit on the Bench while ‘In Good form’ because of Her own Mistaken Decision, which Led to Heavy Criticism of Her coach. Is this Considered ‘Personal Vendetta’?
Caitlin Clark and the Indiana Fever suffered their fifth loss of the season, in their fifth game. Clark and the Fever haven’t been able to connect the dots to claw out a victory. They started the season getting blown out by…
“True Friendship” Nika Muhl has always received Support from Former Teammate Paige Bueckers since the Early Days of WNBA “This is the one”. I don’t expect them to be “Competitors” in the future.
Paige Bueckers is following the journey of all her ex-UConn Huskies teammates, who have taken steps into the WNBA. She took to X to share league rookie Nika Muhl’s edgy outfit she chose to wear in the tunnel before a…
Jewell Loyd – Caitlin’s opponent, sent her four messages after the Fever vs. Storm game just took place and the Fever lost five games in a row: “Everyone’s journey is different.”
Not many would understand the pressure that Caitlin Clark feels at any given moment. However, another first-round pick can certainly try to. Although pressing the fact that everyone’s journey in the W is different, Jewell Loyd still shares what her rookie year was like….
Astounding!!! Nika Muhl’s mid-court shot before the Seattle Storm vs Minnesota Lynx game had everyone “gasping”. This is why, despite encountering “unplayable” troubles earlier, Nika always finds a spot in the starting lineup???
Nika Muhl has become a women’s basketball fan favorite over the past two months. While the Croatian guard was already popular among UConn fans during her NCAA tenure, Muhl’s excellent defense against Caitlin Clark during the 2024 NCAA tournament made fans fall…
End of content
No more pages to load
