Lionel Messi’s arrival at Paris Saint-Germain (PSG) has had a significant impact on both the football world and the commercial sphere. As one of the greatest football players of all time, Messi’s presence in the French team has caused a phenomenon known as the “Messi effect.” This effect has not only benefited PSG but also had a positive influence on commerce and advertising.

One particular beneficiary of the Messi effect is Michael Jordan, whose brand, Nike’s Jordan, manufactures PSG jerseys. The demand for these jerseys has skyrocketed since Messi’s arrival, resulting in substantial profits for Jordan. The association between Messi and PSG has stimulated the demand for jerseys, and Jordan’s company has reaped the. rewards.

It is worth noting that the COVID-19 pandemic has negatively impacted Michael Jordan’s net worth. Forbes reports that Jordan’s fortune decreased by up to 24% due to the pandemic, dropping from $2.1 billion to $1.6 billion. The sports product business, including jersey sales, has been severely affected. Despite having stars like Kylian Mbappe and Neymar Jr., PSG’s shirt sales did not reach their full potential until Lionel Messi joined the team.

As the shirt sponsor for PSG during the 2019-2020 season, Michael Jordan receives 5% of the revenue from each shirt sold. Currently, the French team has generated over $120 million in revenue from Lionel Messi’s number 30 shirt alone, resulting in more than $6 million in discounts for Jordan.

Lionel Messi’s fame has not only brought financial benefits to Michael Jordan but has also helped the NBA legend earn a substantial amount of money within just one week. Over time, shirt sales are expected to increase further due to the allure of this century’s top talent. It is estimated that approximately 2.5 million Messi shirts will be sold within a year, leading to significant profits.