Roku Inc., in collaboration with the National Basketball Association (NBA), has unveiled the NBA Zone and the groundbreaking NBA FAST channel, aiming to elevate the streaming experience for basketball enthusiasts. These platforms offer free, ad-supported access to basketball games, highlights, documentaries, and original programming, all geared towards providing fans with a superior streaming experience.

Within the NBA Zone, fans can explore a diverse range of basketball-related content, including news, game highlights, and more, conveniently located in the Sports section of the Roku Home Screen Menu. Additionally, users can easily find NBA content using Roku Search and Voice Search functionalities.

The NBA FAST channel complements other programming by featuring interviews, documentaries, highlights, and vintage games, available on The Roku Channel and associated zones like Sports Zone and Live TV Zone. Notably, for the 2024–2025 season, over 40 live NBA G League games will be exclusively streamed.

Integration with the NBA App ensures that fans stay informed, with easy access to game news, behind-the-scenes narratives, and game videos, including the option to purchase League Pass for live out-of-market games.

Furthermore, Roku subscribers benefit from seamless access to forthcoming and live sports information, with a central area for browsing sports-related articles. Recent expansions, such as the addition of a Motorsports Zone and MLB and March Madness programming, further enrich the platform’s offerings.

These initiatives are poised to drive platform revenue and increase streaming hours in the coming quarters. Fans and Roku subscribers alike have a wealth of programming options within the NBA Zone to stay connected with their favorite teams, access the latest news, game highlights, and other engaging content. The NBA Zone is easily accessible within the Sports section of the Roku Home Screen Menu, with Roku Search and Roku Voice enabling effortless discovery of related topics.

About Roku:

Roku, Inc., founded by Anthony Wood in 2002,is a U.S. publicly traded company that operates a streaming TV service via its branded streaming devices and smart TVs, supporting both advertising and subscription models on its platform. In efforts to measure ad effectiveness in the broader internet environment, Roku has collaborated with notable partners such as Adobe, Analytic Partners, Ipsos MMA, IRI, Microsoft, and Nielsen. In November 2023, Roku announced a partnership with the app monetization platform Unity to enhance performance-based advertising on its platform. 

By the end of 2023, Roku boasted over 80 million customer accounts globally, as reported by Variety in February 2024. The company’s fourth-quarter revenue stood at $984.42 million, marking a 14% year-over-year increase. Despite reporting a loss of 55 cents per share, Roku outperformed Street estimates, which had anticipated a loss of 57 cents per share. Platform revenue for the quarter reached $828.9 million, reflecting a 13% year-over-year increase, while devices revenue amounted to $155.6 million, up by 15% year-over-year.