The Princess of Wales is championing a new report urging businesses to adopt family-friendly practices. The report, spearheaded by her foundation’s Business Taskforce for Early Childhood, highlights the economic benefits of investing in early childhood, potentially adding over £45.5 billion annually to the economy. Though briefed to Downing Street and key ministers, the initiative isn’t politically driven.

The Princess of Wales is today revealed as the 'driving force' behind a new report calling on businesses to introduce more family-friendly working practices

Despite health challenges, the Princess has actively overseen the report’s development. Her commitment to early childhood is unwavering, emphasizing its importance for future generations. Her return to public engagements hinges on medical clearance, prioritizing her recovery.

William and Kate at the launch of the Royal Foundation Centre for Early Childhood's Shaping Us campaign in January 2023

Businesses like Aviva and The Co-operative Group are already onboard, pledging funds for apprenticeships and childcare support. The report urges a cultural shift within businesses to prioritize early childhood, offering practical support and access to quality education.

Catherine, Princess of Wales, attending a Shaping Us event with the Royal Foundation Centre for Early Childhood in November last year. The project is said to be her 'life's work'

Taskforce members emphasize the transformative potential of early childhood initiatives, urging businesses nationwide to join their cause. Through collaborative efforts, they aim to unlock significant economic returns and societal benefits for generations to come.