If you’ve tuned into NBA games this season, chances are you’ve caught sight of Nikola Jokic, the Denver Nuggets’ star, in a Hotels.com commercial alongside his teammate Peyton Watson.
Now, the NBA MVP has teamed up with the travel website for a fun 10-question session delving into all things hotels. Jokic revealed that his preferred hotel stay is in Philadelphia, a significant departure from his early overnight travel experiences.
Despite being a seasoned traveler with at least 50 trips annually, Jokic admitted he’s not particularly fond of traveling and would rather spend his time at home in Sombor, Serbia. However, he did mention that a safari trip is on his and his wife Natalija’s bucket list.
As Nikola Jokic’s stardom continues to ascend, so does his influence both on and off the court. This season, he made a significant move from Nike to 361 Degrees, sparking an advertising blitz centered around him and featuring special shoe colorways. It’s quite plausible that he’ll follow in the footsteps of his teammate and bandmate Aaron Gordon by receiving his own signature shoe soon.
On the hardwood, Jokic and the Denver Nuggets are gearing up for the postseason, where they’ll face either the Los Angeles Lakers or the New Orleans Pelicans. With Jokic at the helm, the Nuggets notched a franchise-record 57 wins in a single NBA season, positioning him as the frontrunner for a third MVP title.
Jokic’s on-court achievements are undeniably cementing his status as one of the top players in basketball history. However, like many in the sport, he’s also navigating the realm of commercial appeal. Memorable moments like Michael Jordan’s “Is it the shoes?” campaign, or iconic matchups such as Larry Bird and Magic Johnson’s one-on-one for Converse, hold weight in basketball lore. In today’s NBA landscape, branding can be just as influential in shaping a player’s legacy as their on-court prowess. Thankfully, Jokic’s memorable response, “What kind of question is that?” provides a glimpse into his potential for commercial greatness.
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